Crossville Chronicle, Crossville, TN

Opinion

May 4, 2010

RANDOM THOUGHTS: Creating a signature sound

CROSSVILLE — The name of a person as written by him/herself is a signature. It is a very personal piece of one’s identity. Doctors have been the butt of many jokes because of their unreadable signatures.

There are individuals whose goal is to rise to the top in their chosen profession. They believe a distinctive signature becomes part of that expectation. Often their efforts are artistic but if a typewritten name doesn’t appear below the scrawled writing they might as well be anonymous.

There is another meaning for a signature: a distinctive mark, characteristic or sound effect indicating identity. Early radio personalities discovered the importance of this kind of signature. In 1931 Kate Smith began her shows on radio and her theme song was “When the Moon Comes Over the Mountain” but she ended each show with, “Thanks for listening.” In that same time frame the Eddie Cantor Comedy Hour was popular. He ended each show singing, “I love to spend this hour with you. As friend to friend I’m sorry it’s through.”

During the Big Band period each musical group developed a distinctive sound and were identified by that sound in their theme song. Edward R. Murrow became a familiar voice during WWII. His reports ended with “Good night and good luck.”

As television nudged radio aside many performers continued ending their shows with spoken signatures. Newsmen Chet Huntley and David Brinkley simply said to each other, “Goodnight, David” and “Goodnight, Chet.” Walter Cronkite wrapped up his nightly news with, “And that’s the way it is on (giving the date).”

Entertainers too left their audience with a final thought. Red Skelton said, “And God bless.” For Lawrence Welk it was, “Keep a song in your heart.” Carol Burnett’s comedy show ended on a quiet tone as Burnett sang “This Time Together” and tugged at her ear. Still in 2010, talk show host Tavis Smiley ends his show with, “Keep the faith.”

These examples have worked well for those in the public eye. Just as written signatures are a personal part of an individual’s identity the spoken signature fits the same role. Recently we observed that many in the public judge an individual’s identity by a much different gauge — their physical appearance.

Just a little over a year ago the name of Susan Boyle appeared often in the news. This plain looking, stout, Scottish lady appeared on the "Britain's Got Talent" show and was greeted with rolled eyes and stifled laughs until she sang. The sneers turned to applause. She said later, “I knew what they were thinking, but why should that matter as long I can sing? It isn’t a beauty contest.”

She had learned to cope with rejection during her school days. Boyle heard bullies calling her “Susie Simple” in those early days. Another talented singer years ago faced similar snide remarks at the beginning of her career. Physically, Kate Smith was even more full-figured than Boyle. At age 30 she weighed 235 pounds.

Smith began making records in 1926 and was soon discovered by Ted Collins. By 1930 he was her partner and manager of her career. She was aware that fellow performers and managers made remarks about her size but it didn’t bother her.

Smith explained, “Ted was the first man who regarded me as a singer and didn’t even seem to notice that I was a big girl. I’m big and I sing, and boy, when I sing, I sing all over!”

For five decades Kate Smith was heard on radio and seen on television and movies and managed by her life long friend Ted Collins. She died in 1986 at age 79 but she had become a good luck symbol to the Philadelphia Flyers hockey team. Each time her recording of God Bless America was played before their critical games they won. She became an important part of their history and in 1987 a statue of her outside their arena was dedicated in her memory.

Both these women could have used Red Skelton’s words to their detractors, “And God bless.”

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